LiteraryArchitects

Literary Architects, LLC works with authors to combine the quality and standards of traditional publishing with the flexibility and control of self-publishing. Literary Architects' publishing professionals specialize in selecting and partnering with committed authors to produce trade-quality books, consulting with authors to plan and execute custom sales and marketing strategies, and providing authors with fulfillment and distribution of their books.

Tuesday, May 23, 2006

The POD "Publisher" Myth

I was poking around on some other blogs today and I noticed several references to "POD Publishers". In a few cases, authors were comparing "traditional publishers" meaning trade houses versus "POD publishers" which makes me especially crazy. There is no such thing as a POD "publisher". There are POD printers such as Lulu.com or BookSurge or Lightening Source and there are POD printers that offer authors services such as any of the above and companies like AuthorHouse. Print on Demand is merely the technology used for printing books. Even large traditional houses are using POD today -- and many many small houses are. But print on demand companies -- or any printers for that matter -- are not *publishers* per se. Publishers select your work. They read it. They care about it. They advise you. They help you brand, strategize, design. Regardless of the financial model they work from, if you're thinking about self publishing. Look for a *publisher*.

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